ReDux Home
Branding for Sustainable Lifestyle
Brand Identity, UI Design
Duration
6 weeks
Tools
Figma, Adobe Illustrator, Adobe Photoshop
ReDux Home designs, constructs, and sells custom-made furnishings and home decor created from repurposed materials. Our goal is to create a brand establishing a solid connection and constant service for those who live sustainable lives.
I conducted market competitor analysis and positioned brand tone.
I designed a series of touch points containing logo design, web design, mobile design, and poster design for marketing purposes.
Introduction
Brand Belief
Design Your Space Today
01.
Who We Are
A sustainability and stylish pursuer
ReDux Home believes that when sustainability meets style, then the world is a more beautiful place.
02.
Connect to the Customers
Multiple Touchpoints
We welcome customers to visit our website and mobile app or attend the activities in the store to get familiar with the harmony of nature and contemporary aesthetics collision.
03.
Support Local Community
ReDux Home encourages sustainability by accepting old furniture from collectors and providing discounts on future purchases based on the value of the materials donated.
Handcrafts and Collectors
Audience
Meet With Ariana
make the design unique?
make craftsmanship contemporary?
make sustainability stylish?
How Might We
Challenge
Unique
Contemporary
Stylish
Style Tile
How to get the attention of the people who live in sustainable life to know ReDux Home?
Final Design
A consistent and smooth experience contains several touch points, I designed four key screens of the app, a web homepage, and a poster to deliver the concise and stylish pursuit of the brand.
Mobile App
01.
Track Your Order Making
The production process is more intuitive
Customers can track their in-process furniture and other home products with the updated pictures taken in the studio. ReDux Home aims to exult the making process and bridge a conversation between makers and customers.
02.
Event Calendar
More exclusives and surprise are in the store
Lots of event schedules can be found in the calendar section in the app, including consultant table, member celebration, home festival, and holiday sale.
03.
Sustainable Community
Exchange and donate furniture as a circular mode
ReDux Home cultivates community in their communications by inviting collectors to share photos of themselves and their homes showcasing the products they have purchased.
Website
Poster
Logo Design
MoodBoard
Final Logo
An entrance to invite you meet your sustainable lifestyle
For more exploration details and iterations, click here
As a modern brand utilizing natural and sustainable materials, ReDux Home aims to bring consumers a different experience of finding their style. It invites the audience to have a conversation with the local artisans, and all of this will happen through this door with multiple repurposed materials.
The color palette of a brand is curtailed to give the first impression to the audience. A clear visual hierarchy and content structure are not only an approach to attract consumers but also convey an ideal concept of the brand.
Group and class critiques are very helpful and inspiring, especially when a designer has concentrated much time on a design. The more feedback she gets, the more iterations.
