Ecru Dot.
Digital Marketing, Social Media, Design System
Marketing Material & Brand Upgrade
Duration
3 Months
Tools
Adobe Illustrator, InDesign, PhotoShop, Figma
· Increased brand impact in various campaigns and retained active members.
· Secured partnerships with ADPList and successfully held 11 events in total.
Impact
Ecru Dot is a professional community platform uniting various roles in tech industry, fostering peer connections, encouraging collaborative career growth, and enhancing social well-being.
I designed, produced, and updated print and digital marketing collateral such as brochures, banners, graphics, SWAGs, web graphics, social media templates, and web mockups. Translate business and marketing objectives into designs that are storytelling and visually engaging.
Introduction
Logo Guideline
Streamlined Visual Assets
To ensure marketing material visual consistency, I analyzed previous social media posts and set up the maximum size 500 px and minimum size 300 px for the logo. It provides a flexible range of use across different digital platforms.
Clear space plays a crucial role in the layout, particularly in marketing materials. It ensures that the logo remains distinct from other elements. I utilize the "E" from the logo as a reference for maintaining this standard.
